Why Digital Touchpoints are the Key to Your Content Strategy
It’s no secret. The content marketing revolution is here. Marketers left and right are scrambling to build up company blogs, Pinterest accounts, YouTube channels, email lists–it goes on and on.
Some brands are really nailing it: American Express with OpenForum, Red Bull with Red Bull Media House, Guitar Center with At: Guitar Center, and even Driscoll’s Berries with The Berry Blog. Notice that each of these examples has something in common: each of them are clearly NOT focused solely on search engines. Sure, some of the objectives may be search engine traffic, links, and social shares, but all of this really engaging and successful content is focused on one main thing: the users.
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SEO + Social + PR: The Future of Digital Media Relations
The “If you build it, they will come” mantra does not work outside of the cornfields in Dyersville, Iowa. While content marketing and content-based link strategies (No, they’re NOT the same) have become a hot topic in the SEO world in 2012, there are few agencies that do it right. Sure SEO’s can work with copywriters, designers, and developers to create the awesome content needed to get links, but then Continue Reading…
The Most Important Metric Missing From Your Social Media Reports
For years, digital marketers have juggled Excel spreadsheets, subscribed to various tools, and employed teams of interns, all in the pursuit of tracking online social mentions, audience engagement, and brand sentiment. While these metrics are great for measuring your brand’s social status, they can also be a bit vague and difficult to translate into actionable insights for your marketing team and your company as a whole.
How likely are you to recommend this BRAND to your friends, family, or colleagues?
The answer is your Net Promoter Score, a metric that Continue Reading…